---
title: "AEO (answer engine optimization) | Am I Ready for Agents?"
description: "AEO (answer engine optimization): Tracking and improving how a brand appears in AI answers. What it is, a dated example and where it matters. Dated and sourced."
canonical: https://amireadyforagents.com/glossary/aeo-answer-engine-optimization
site: "Am I Ready for Agents?"
last_updated: 2026-11-04
section: "Glossary"
---

# AEO (answer engine optimization) | Am I Ready for Agents?

> AEO (answer engine optimization): Tracking and improving how a brand appears in AI answers. What it is, a dated example and where it matters. Dated and sourced.

Source: https://amireadyforagents.com/glossary/aeo-answer-engine-optimization
Site: Am I Ready for Agents?
Last reviewed: 2026-11-04

# AEO (answer engine optimization)

## In short

AEO (answer engine optimization) deserves its own budget line, apart from the work that lets an agent finish a task. Read on in AEO versus agent experience. Scrunch sells AEO tracking from 250 US dollars a month billed annually (read 4 Nov 2026).

## Definition

Tracking and improving how a brand appears in AI answers. It measures mentions and citations, not whether an agent can finish a task on your site.

## A dated example

-   Read 4 Nov 2026
    
    Scrunch sells AEO tracking from 250 US dollars a month billed annually (read 4 Nov 2026).
    
    Vendor claim. [Scrunch pricing](https://scrunch.com/pricing), read 4 Nov 2026
    

## Where it matters

Budget it as its own line, apart from the work that lets an agent finish a task.

-   [AEO versus agent experience](https://amireadyforagents.com/aeo-vs-agent-experience)

## Related terms

-   [Agent experience (AX)](https://amireadyforagents.com/glossary/agent-experience-ax)How an AI agent experiences your business once it arrives: whether it can find, read, act on, pay and trust your site.
-   [Agent readiness](https://amireadyforagents.com/glossary/agent-readiness)How well a site supports AI agents across finding, reading, acting and paying.

## Sources

1.  [Scrunch pricing](https://scrunch.com/pricing) (scrunch.com/pricing), read 4 Nov 2026. Vendor claim.

Last reviewed 4 November 2026

Reviewed 4 November 2026. [1 source](#sources), each with the day it was read.