---
title: "Structured data (JSON-LD) | Am I Ready for Agents?"
description: "Structured data (JSON-LD) in plain language: what it is, a dated example and where it matters for a leader. What it is, a dated example and where it matters."
canonical: https://amireadyforagents.com/glossary/structured-data-json-ld
site: "Am I Ready for Agents?"
last_updated: 2026-11-04
section: "Glossary"
---

# Structured data (JSON-LD) | Am I Ready for Agents?

> Structured data (JSON-LD) in plain language: what it is, a dated example and where it matters for a leader. What it is, a dated example and where it matters.

Source: https://amireadyforagents.com/glossary/structured-data-json-ld
Site: Am I Ready for Agents?
Last reviewed: 2026-11-04

# Structured data (JSON-LD)

## In short

Structured data (JSON-LD) helps shopping surfaces build catalogues, although it did not change retrieval in Ora's test. In the network crawl of 4 Nov 2026, 54.0 percent of home pages that returned 200 carried any JSON-LD. Self-check question 7 is the next stop after Structured data (JSON-LD).

## Definition

Facts such as price, availability and opening hours written in a machine-readable format inside the page, usually Schema.org in JSON-LD.

## A dated example

-   Read 4 Nov 2026
    
    In the network crawl of 4 Nov 2026, 54.0 percent of home pages that returned 200 carried any JSON-LD.
    
    [Scorecard methodology: the crawl of 4 Nov 2026](https://amireadyforagents.com/scorecards/methodology), read 4 Nov 2026
    

## Where it matters

It helps shopping surfaces build catalogues, although it did not change retrieval in Ora's test.

-   [Self-check question 7](https://amireadyforagents.com/self-check#q7)

## Related terms

-   [Initial HTML](https://amireadyforagents.com/glossary/initial-html)The page as your server first sends it, before any scripts run.
-   [Markdown negotiation](https://amireadyforagents.com/glossary/markdown-negotiation)A site returning a plain markdown version of a page when an agent asks for one with the header Accept: text/markdown.

## Sources

1.  [Scorecard methodology: the crawl of 4 Nov 2026](https://amireadyforagents.com/scorecards/methodology) (amireadyforagents.com/scorecards/methodology), read 4 Nov 2026.
2.  [Sector scorecards dataset, edition 4 Nov 2026](https://amireadyforagents.com/scorecards) (amireadyforagents.com/scorecards), read 4 Nov 2026.

Last reviewed 4 November 2026

Reviewed 4 November 2026. [2 sources](#sources), each with the day it was read.