--- title: "Ora's AX is the new AEO | Am I Ready for Agents?" description: "Ora's lab publishes \"AX is the new AEO\", 8 Oct 2026. The source and the date it was read are given. Why it matters to a leader and what to check." canonical: https://amireadyforagents.com/news/2026-10-08-oras-lab-publishes-ax-is-the-new-aeo site: "Am I Ready for Agents?" last_updated: 2026-11-04 date: 2026-10-08 section: "News" --- # Ora's AX is the new AEO | Am I Ready for Agents? > Ora's lab publishes "AX is the new AEO", 8 Oct 2026. The source and the date it was read are given. Why it matters to a leader and what to check. Source: https://amireadyforagents.com/news/2026-10-08-oras-lab-publishes-ax-is-the-new-aeo Site: Am I Ready for Agents? Last reviewed: 2026-11-04 # Ora's lab publishes "AX is the new AEO" ## In short Ora's lab publishes "AX is the new AEO", on 8 Oct 2026. It is the first large lab measurement of what stops agents. It is a vendor finding, so read it with that label. Ask your web team the two questions that match its two findings: script and refusals. ## What happened 8 October 2026. Ora's lab reported 37,927 agent journeys on 1,056 business sites: agents clearly recommended agent-ready businesses in 20 percent of answers against 11 percent, and answers built without reading the site were 3.7 times as likely to miss every fact asked for. These are vendor findings. - 8 Oct 2026 Ora's lab reported 37,927 agent journeys on 1,056 business sites: agents clearly recommended agent-ready businesses in 20 percent of answers against 11 percent, and answers built without reading the site were 3.7 times as likely to miss every fact asked for. These are vendor findings. [Ora research: AX is the new AEO (8 Oct 2026)](https://ora.ai/blog/ax-is-the-new-aeo?utm_source=amireadyforagents.com&utm_medium=referral&utm_campaign=news), read 4 Nov 2026 ## Why it matters to a leader It is the first large lab measurement of what stops agents. It is a vendor finding, so read it with that label. ## What to check Ask your web team the two questions that match its two findings: script and refusals. - [The manifesto](https://amireadyforagents.com/manifesto) - [Ten things that won't happen](https://amireadyforagents.com/10-things-that-wont-happen) ## Sources 1. [Ora research: AX is the new AEO (8 Oct 2026)](https://ora.ai/blog/ax-is-the-new-aeo?utm_source=amireadyforagents.com&utm_medium=referral&utm_campaign=news) (ora.ai/blog/ax-is-the-new-aeo), read 4 Nov 2026. Last reviewed 4 November 2026 Reviewed 4 November 2026. [1 source](#sources), each with the day it was read.