--- title: "Amazon Alexa+ and Buy for Me: vendor profile | Am I Ready for Agents?" description: "What Amazon's Alexa+ and Buy for Me do for a business and a shopper, with plans, prices, the crawler tokens Amazon publishes and what they do not do." canonical: https://amireadyforagents.com/vendors/amazon-alexa-plus-buy-for-me site: "Am I Ready for Agents?" last_updated: 2026-11-05 section: "Vendor list" --- # Amazon Alexa+ and Buy for Me: vendor profile | Am I Ready for Agents? > What Amazon's Alexa+ and Buy for Me do for a business and a shopper, with plans, prices, the crawler tokens Amazon publishes and what they do not do. Source: https://amireadyforagents.com/vendors/amazon-alexa-plus-buy-for-me Site: Am I Ready for Agents? Last reviewed: 2026-11-05 # Amazon Alexa+ and Buy for Me: what it does and what it costs ## In short Amazon's Alexa+ assistant books, orders and buys through partner services. It costs 19.99 US dollars a month unless the customer has Prime, which includes it. Buy for Me, a beta in the Amazon Shopping app, purchases from a brand's own site, and the brand keeps delivery, returns and customer service. ## At a glance What it is Amazon's assistant answers and books through partner services, and its Buy for Me feature buys from brands' own websites inside the Amazon app while the brand handles delivery and returns. Type [Agent surface](https://amireadyforagents.com/vendors/by-type/surface) Operator Amazon Homepage [amazon.com](https://www.amazon.com/) Homepage check HTTP 202 on 5 November 2026 Last read 5 November 2026 ## What it does for your business - Read 5 Nov 2026 Amazon's Alexa+ announcement says "Alexa+ costs $19.99 per month, but all Amazon Prime members get it for free". [Introducing Alexa+, the next generation of Alexa (About Amazon)](https://www.aboutamazon.com/news/devices/new-alexa-generative-artificial-intelligence), read 5 Nov 2026 - Read 5 Nov 2026 Amazon says Alexa+ makes reservations or appointments through OpenTable and Vagaro and orders food delivery through Grubhub and Uber Eats. [Introducing Alexa+, the next generation of Alexa (About Amazon)](https://www.aboutamazon.com/news/devices/new-alexa-generative-artificial-intelligence), read 5 Nov 2026 - Read 5 Nov 2026 Amazon describes Alexa+ using Thumbtack to find a repair provider, authenticate and arrange the job without the customer supervising. Vendor claim. [Introducing Alexa+, the next generation of Alexa (About Amazon)](https://www.aboutamazon.com/news/devices/new-alexa-generative-artificial-intelligence), read 5 Nov 2026 - Read 5 Nov 2026 Amazon says Buy for Me shows products from other stores in a separate search section labelled 'Shop brand sites directly' in the Amazon Shopping app. [Amazon's new Buy for Me feature helps customers find and buy products from other brands' sites (About Amazon)](https://www.aboutamazon.com/news/retail/amazon-shopping-app-buy-for-me-brands), read 5 Nov 2026 - Read 5 Nov 2026 Amazon says that after a Buy for Me purchase, delivery, returns, exchanges and customer service are managed by the brand store, which sends its own order confirmation email. [Amazon's new Buy for Me feature helps customers find and buy products from other brands' sites (About Amazon)](https://www.aboutamazon.com/news/retail/amazon-shopping-app-buy-for-me-brands), read 5 Nov 2026 - Read 5 Nov 2026 Amazon launched Buy for Me as a beta for a subset of U.S. customers on iOS and Android, starting with a limited number of brand stores and products. [Amazon's new Buy for Me feature helps customers find and buy products from other brands' sites (About Amazon)](https://www.aboutamazon.com/news/retail/amazon-shopping-app-buy-for-me-brands), read 5 Nov 2026 ## Detail for your web team | Read | Fact | Source | | --- | --- | --- | | 5 Nov 2026 | Amazon's crawler docs say Amzn-SearchBot makes content eligible for search experiences such as Alexa and does not crawl content for generative AI model training. | Amazon Web Search crawlers: Amazonbot, Amzn-SearchBot, Amzn-User (Amazon developer docs) | | 5 Nov 2026 | Amazon's crawler docs say Amazonbot may be used to train Amazon AI models, and that each of Amazonbot, Amzn-SearchBot and Amzn-User is controlled separately in robots.txt. | Amazon Web Search crawlers: Amazonbot, Amzn-SearchBot, Amzn-User (Amazon developer docs) | | 5 Nov 2026 | Amazon's crawler docs say Amzn-User fetches live pages for Alexa answers on a user's behalf and may not follow all robots.txt directives. | Amazon Web Search crawlers: Amazonbot, Amzn-SearchBot, Amzn-User (Amazon developer docs) | | 5 Nov 2026 | Amazon's crawler docs say its crawlers honour noarchive as "do not use the page for model training" and do not support crawl-delay. | Amazon Web Search crawlers: Amazonbot, Amzn-SearchBot, Amzn-User (Amazon developer docs) | ## Products and plans | Product | What it is | Price | As of | Source | | --- | --- | --- | --- | --- | | Alexa+ | Generative AI assistant on Echo devices, Alexa.com and the Alexa app that books, orders and buys through connected services. | Subscription, from 19.99 USD. Free for Amazon Prime members. | 5 Nov 2026 | Introducing Alexa+, the next generation of Alexa (About Amazon) | | Buy for Me | Amazon buys an item from a brand's own website for the customer inside the Amazon Shopping app. | Free to shoppers, 0 USD. Beta; no brand fee published on the page read. | 5 Nov 2026 | Amazon's new Buy for Me feature helps customers find and buy products from other brands' sites (About Amazon) | ## Standards it states | Standard | Status | What the page says | Source | | --- | --- | --- | --- | | AI bot rules in robots.txt | Supports | Amazon publishes separate robots.txt tokens for training (Amazonbot), search (Amzn-SearchBot) and user fetches (Amzn-User). | Amazon Web Search crawlers: Amazonbot, Amzn-SearchBot, Amzn-User (Amazon developer docs) | ## The site's own checks | Check | Domain | Result | Date | Method | Source | | --- | --- | --- | --- | --- | --- | | Cloudflare isitagentready.com keyless scan | amazon.com | 13 of 100, L0 Not Ready, 2 of 15 counted checks passed | Run 5 Nov 2026 | POST https://isitagentready.com/api/scan, default All Checks profile, score = passed / counted x 100 | Source | | Ora cached score | amazon.com | 43 of 100, grade D | Scanned 3 Nov 2026, read 5 Nov 2026 | GET /api/score (cached) | Source | ## What it does not do - Amazon does not take over delivery, returns or customer service for Buy for Me orders; the brand store keeps them. - Amzn-SearchBot does not crawl content for generative AI model training, according to Amazon. ## Related pages on this site - [Amazon Alexa for Shopping (formerly Rufus) and Buy for Me: what it does to your business](https://amireadyforagents.com/agents/amazon-rufus-and-buy-for-me) - [What AI agents do on the web today](https://amireadyforagents.com/what-agents-do) - [Which AI bots and agents to let in](https://amireadyforagents.com/decisions/which-bots-to-allow) - [More agent surfaces](https://amireadyforagents.com/vendors/by-type/surface) - [All vendors on the list](https://amireadyforagents.com/vendors) ## Sources 1. [Introducing Alexa+, the next generation of Alexa (About Amazon)](https://www.aboutamazon.com/news/devices/new-alexa-generative-artificial-intelligence) (aboutamazon.com/news/devices/new-alexa-generative-artificial-intelligence), read 5 Nov 2026. 2. [Amazon's new Buy for Me feature helps customers find and buy products from other brands' sites (About Amazon)](https://www.aboutamazon.com/news/retail/amazon-shopping-app-buy-for-me-brands) (aboutamazon.com/news/retail/amazon-shopping-app-buy-for-me-brands), read 5 Nov 2026. 3. [Amazon Web Search crawlers: Amazonbot, Amzn-SearchBot, Amzn-User (Amazon developer docs)](https://developer.amazon.com/docs/amazonbot/amazonbot.html) (developer.amazon.com/docs/amazonbot/amazonbot.html), read 5 Nov 2026. 4. [Is Your Site Agent-Ready? (Cloudflare, isitagentready.com)](https://isitagentready.com/) (isitagentready.com), read 5 Nov 2026. 5. [Ora cached score for amazon.com](https://ora.ai/api/score/amazon.com?utm_source=amireadyforagents.com&utm_medium=referral&utm_campaign=vendor) (ora.ai/api/score/amazon.com), read 5 Nov 2026. Last reviewed 5 November 2026 Reviewed 5 November 2026. [5 sources](#sources), each with the day it was read.