Meta Muse: what it does to your business

What we know

• 27 Oct 2026

  Muse launched in Singapore on 27 October 2026 with partners including Shopee, Grab, Singapore Airlines, Agoda and Lazada.

  Meta: Muse in Singapore (27 Oct 2026), read 4 Nov 2026
• 29 Sep 2026

  Muse for Small Business, announced 29 September 2026, connects to Shopify, Stripe, QuickBooks, Klaviyo, Slack and other tools.

  Meta: Muse for Small Business (29 Sep 2026), read 4 Nov 2026
• 21 Sep 2026

  Shopify keeps direct checkout through Meta, including in Muse, on by default for eligible stores.

  Shopify Help Center: Meta agentic storefront, read 4 Nov 2026
• 8 Sep 2026

  Meta launched Muse on 8 September 2026 as a personal agent running on Muse Secure VM, a dedicated computer with its own browser, in the Muse app or in WhatsApp.

  Meta: Introducing Muse (8 Sep 2026), read 4 Nov 2026
• 8 Sep 2026

  Meta says Muse returns for approval before steps such as sending an email or making a purchase, and has no visibility into passwords or payment methods.

  Vendor claim. Meta: Introducing Muse (8 Sep 2026), read 4 Nov 2026

What it does not do

• Cannot shop Amazon: Amazon blocked it in September 2026.
• Does not complete sensitive actions without user approval, per Meta.

What to check on your side

1. Look at your platform's Meta channel: on Shopify it is on by default for eligible stores, with an off switch.
2. Decide whether agents that do not identify themselves may shop. Amazon said no.
3. Remember Muse asks the user before sensitive steps such as a purchase, so your checkout will see a confirmed customer.

The full list of decisions is on the ten decisions page.