Editorial policy

What counts as a fact

A fact is a statement we can link to a page we read, on a date we record. Prices, scores and counts carry the date read. Where a source is a vendor describing itself, the text says so. Where it is a trade report of something the operator said, the text says that too.

Ora's own lab findings appear as Ora's lab found, with the date of the report, and never as a general finding. The same labelling applies to any vendor.

What we do not publish

• Examples we cannot date and source.
• Predictions presented as events.
• Scores that cannot be traced to a published rubric.
• Instructions for building. The site stops at the decision and the sentence for your web team.

Numbers from our own crawl

The sector scorecards come from one crawl of the top websites with a plain client and an honest user agent. Each number says how many sites it counts and what a site must do to be counted. The methodology lists the rules and the limits. When the crawl is repeated, the new edition is dated and the old numbers stay available.

How the self-check and the briefs are written

The self-check questions, the decisions and the briefs use the same dated facts as the guides. The scoring rule is the one on the readiness levels page and it does not change without a dated note there.

Corrections

Errors are corrected on the page, the review date moves and the corrections page lists the change. Send a correction to hello@amireadyforagents.com.