Agent readiness levels
In short
The self-check turns 18 answers into one of five levels: Hidden, Found, Readable, Actionable and Prepared. A yes scores 2, not sure 1 and no 0. The five areas count equally, and the weakest area caps the level at one above its own. This is a self-assessment of your answers, not a scanner grade.
The five levels
| Level | Score | What it means | Next step |
|---|---|---|---|
| 1, Hidden | 0 to 24 | Agents are likely to have trouble finding or reading you at all. | Start with the find and read questions. Ask your web team what your robots.txt and bot protection allow today, and whether key pages show their text without JavaScript. |
| 2, Found | 25 to 44 | Agents can probably reach you, but much of what they need is missing or unclear. | Agents can get in. Make sure what they find is readable: prices, availability and policies as text, and structured data on product, event or article pages. |
| 3, Readable | 45 to 64 | Agents can read most of what matters, but completing a task is uncertain. | Look at the act and pay questions. Walk through your main task as a guest and note every step a person has to rescue. |
| 4, Actionable | 65 to 84 | Agents can read you and complete some tasks; a few gaps remain. | Decide how you treat agents that act for customers: verification, fraud rules and who owns the policy. |
| 5, Prepared | 85 to 100 | By your own answers, the foundations are in place. Confirm them with a scanner and your web team. | Confirm your answers with an automated scanner and your own analytics, then revisit the self-check when standards change. This site is reviewed monthly. |
How the score is worked out
- Each answer scores points: yes 2, not sure 1, no 0.
- An area score is its points as a percentage of twice the number of questions in the area.
- The overall score is the average of the five area scores, rounded.
- The overall score gives a band level. The weakest area also gives a level. The final level is the band level, capped at one level above the weakest area's level.
A worked example: Find 100, Read 75, Act 38, Pay 17 and Trust 67 average to an overall score of 59, which is band Level 3. The weakest area, Pay at 17, is Level 1, so the cap is Level 2. The result is Level 2, Found, capped by Pay. The what-if calculator runs this for any five numbers.
In the sector versions, the two extra questions count inside their own area, so that area has more questions behind its percentage.
What the level is not
It is not a scanner grade. A scanner such as Ora's grades a site from A+ to F on checks of its public pages, while the self-check scores what your business has decided and checked. The two can disagree, and the disagreement is useful.
- Read 4 Nov 2026
Ora grades from A+ (95 to 100) through A (86 to 94), B (70 to 85), C (48 to 69), D (28 to 47) to F (0 to 27).
Sources
- Ora methodology (ora.ai/methodology), read 4 Nov 2026. Vendor claim.
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