Guides and briefings
In short
Twelve guides and eight briefings for business leaders. The guides each do one job, such as briefing an agency, reading a scanner result, answering a CFO or reporting to the board. The briefings hold the longer how-tos and explainers. Every page is dated, cites its sources and stops at the decision rather than the build.
The twelve guides
- How to brief an agency on agent readinessGive a leader a one-page brief that gets a fixed-scope, checkable proposal instead of an open retainer.
- How to read a scanner result without a developerHelp a leader turn a scanner report into three decisions and a short list for the web team.
- What to ask a vendor who says "agent ready"Give a buyer five questions that separate tools that measure task completion from tools that measure mentions.
- The one-hour audit a leader can do aloneWalk a non-technical leader through checks they can run in a browser in under an hour.
- How agents change SEO and AEO budgetsHelp a marketing leader split budget between being mentioned in AI answers and being usable when the agent arrives.
- The questions your CFO will ask about agentsPrepare a leader for cost, revenue and risk questions with dated numbers.
- When your platform switches on an agent sales channel for youShow ecommerce leaders which agent channels arrive on by default and how to decide on each.
- What Amazon blocking Meta's Muse means for your storeExplain the September 2026 split between Amazon and Shopify and the decision it puts in front of every store.
- What ChatGPT does to your business todayTell a leader, without technical detail, what ChatGPT can do on a site like theirs in November 2026.
- What Perplexity and Comet do to your business todayTell a leader what Perplexity's shopping and its Comet browser can do on their site now.
- How to report agent readiness to your boardGive a leader a quarterly one-page report format with two separate lines: mentioned and completed.
- What Cloudflare's new AI defaults mean for youExplain the July and September 2026 Cloudflare changes to a leader whose site runs on Cloudflare.
The eight briefings
- Agent readiness in 2026: what changed for business leadersAgent readiness in 2026: three changes between August and November, each dated and sourced, and what a leader should do about them.
- llms.txt explained for business leaders: do you need one?llms.txt explained in plain language: what the file is, what it does not do, what Ora's experiment found and four questions to decide whether to publish one.
- MCP, WebMCP and A2A explained for business leadersMCP, WebMCP and A2A in one paragraph each, for business leaders: what each is for, who already offers one and when it matters.
- How to run a 30-minute agent readiness review with your teamA 30-minute agenda for an agent readiness review: who to invite, what to do beforehand, five timed blocks and the three decisions to leave with.
- How to run a two-week agent readiness trial on your main taskA two-week trial of agent readiness on one task: the success test, the team self-check, two scanners, an agent run and a one-page write-up.
- Six myths about AI agents and your websiteSix common myths about AI agents and your website, each checked against dated, sourced facts.
- What agent readiness tools cost, and what to ask before you payWhat agent readiness tools cost, as published on 4 November 2026: free scanners, Cloudflare's controls, Scrunch's plans and the questions to ask before paying.
- Which AI bots should you let in? A decision memoA decision memo to send to the owner of your website: four kinds of AI visitor, a written position on each and a request to confirm the settings match.
Sources
- AgentReady.org guide (agentready.org), read 4 Nov 2026. Vendor claim.
- Ora methodology (ora.ai/methodology), read 4 Nov 2026. Vendor claim.
- Scrunch pricing (scrunch.com/pricing), read 4 Nov 2026. Vendor claim.
- Is Your Site Agent-Ready? (Cloudflare, isitagentready.com) (isitagentready.com), read 4 Nov 2026.
- Ora research: AX is the new AEO (8 Oct 2026) (ora.ai/blog/ax-is-the-new-aeo), read 4 Nov 2026. Vendor claim.
- Cloudflare: The Internet has a second audience (30 Sep 2026) (blog.cloudflare.com/agentic-web), read 4 Nov 2026.
- Shopify Help Center: Meta agentic storefront (help.shopify.com/en/manual/online-sales-channels/agentic-storefronts/meta), read 4 Nov 2026.
- Meta: Introducing Muse (8 Sep 2026) (about.fb.com/news/2026/09/introducing-muse-personal-ai-agent), read 4 Nov 2026.
- OpenAI commerce docs: key concepts (developers.openai.com/commerce/guides/key-concepts), read 4 Nov 2026.
- Perplexity: Comet available to everyone (2 Oct 2025) (perplexity.ai/hub/blog/comet-is-now-available-to-everyone-worldwide), read 4 Nov 2026.
- Cloudflare changelog: New options to manage AI traffic (1 Jul 2026) (developers.cloudflare.com/changelog/post/2026-07-01-ai-traffic-options), read 4 Nov 2026.
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