Perplexity, Comet and Perplexity shopping: what it does to your business
In short
Perplexity sells through PayPal merchants inside chat, and its Comet browser, free to everyone since 2 October 2025, runs an assistant that acts in any tab for the user. This page lists the dated facts, what it does not do and three things to check on your side, current at 4 November 2026.
What we know
- 26 Nov 2025
PayPal enabled its merchants to be discoverable and to take checkout inside Perplexity for US users in November 2025, with the retailer as merchant of record.
- 26 Nov 2025
PayPal named Abercrombie and Fitch, Ashley Furniture, Fabletics, Adorama and Newegg among merchants available in Perplexity at launch.
- 2 Oct 2025
Perplexity made its Comet browser available to everyone on 2 October 2025, with an assistant that can take actions in any new tab.
What it does not do
- Checkout in chat covers PayPal merchants; other merchants are linked out.
- Comet's assistant browses with the user in their own browser, so it reaches your site as the user's session rather than through a merchant integration.
What to check on your side
- If you take PayPal, ask your provider about catalogue sync so you can be found and paid inside Perplexity.
- Expect Comet users to arrive as ordinary browser sessions. Rules that only target labelled bots will not see them.
- Check PerplexityBot and Perplexity-User in your robots.txt and bot protection.
The full list of decisions is on the ten decisions page.
Sources
- PayPal: agentic shopping with Perplexity (Nov 2025) (newsroom.paypal-corp.com/2025-11-PayPal-Launches-Agentic-Shopping-with-Perplexity), read 4 Nov 2026.
- Perplexity: Comet available to everyone (2 Oct 2025) (perplexity.ai/hub/blog/comet-is-now-available-to-everyone-worldwide), read 4 Nov 2026.
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