Comcast: 12 of 100 on Ora's agent-readiness scan
In short
Comcast scores 12 of 100 on Ora's agent-readiness scan, grade F, read on 9 November 2026. 2 percent of the 132,085 domains Ora ranks score under 10, and the average score is 44. A corporate domain the scan could not open, probed under the string comcastcorporation.
The score
Comcast is a cable, broadband and media group based in Philadelphia, the parent of NBCUniversal and Sky.
- 12of 100, grade FOra's agent-readiness scan of comcastcorporation.com, read 9 November 2026.
- 2Discovery, of 6Whether assistants find the company: search presence, Wikipedia and Wikidata, catalogues.
- 4Access, of 30Whether they can read it: the door, text without JavaScript, llms.txt, structured data.
- 0Usability, of 5Whether they can act through it: an MCP server, an API with a specification, sign-in for agents.
- 0Payments, of 0No check in this layer applied to the site.
2 percent of the 132,085 domains Ora ranks score under 10, and the average score is 44.
Ora's one-line summary: Gives agents almost nothing to work with: no WebMCP, no llms.txt, no sitemap and no agent discovery file.
What an assistant meets at the door
Before an assistant can read, compare or buy, it has to get in. These rows are the door: whether the bot shield lets the main agents through, what robots.txt tells the search, training and user-triggered agents, and whether the home page has text without running JavaScript.
| Check | Result | What Ora saw |
|---|---|---|
| Not blocked by bot detection | Pass, 2 of 2 | Site accessible to 1 agent user-agents (Claude-User). Can't verify ChatGPT-User, OAI-SearchBot, PerplexityBot. Our normal request could not read the homepage either, and a rate limit, server error. |
| Agent crawler reachability | Partial, 0 of 2 | Some agents could not be verified - ChatGPT-User: cannot verify, OAI-SearchBot: cannot verify, Claude-User: reachable, PerplexityBot: cannot verify |
| robots.txt AI crawler policy | Pass, 2 of 2 | AI search crawlers: allowed in 3 of 3 checks (3 crawlers on 1 page). AI training crawlers: allowed in 2 of 2 checks (2 crawlers on 1 page), not scored. |
| robots.txt agent-user policy | Pass, 2 of 2 | No applicable crawl or usage restriction found for 3 user-triggered agents (chatgpt-user, claude-user, perplexity-user) on 1 public page: https://comcastcorporation.com/. Declared policy only; |
| Content without JavaScript | Did not apply, 0 of 3 | Can't verify: our request for the homepage got no page back, so there is nothing to read without JavaScript. |
| Homepage not hidden from search | Did not apply, 0 of 1 | Homepage not read - cannot tell whether it is hidden from search |
What it can read, and what it can do
The reading layer is what an assistant takes away from the pages: a text file written for it, markdown on request, structured data about the company, a sitemap. The act layer is whether it can do anything through a published interface rather than by clicking through the site.
| Check | Result | What Ora saw |
|---|---|---|
| llms.txt exists | Fail, 0 of 1 | No llms.txt found at /llms.txt or /.well-known/llms.txt. |
| llms.txt formatting | Fail, 0 of 2 | No llms.txt found to evaluate quality |
| Markdown agent docs | error, 0 of 1 | Could not fetch with Accept: text/markdown |
| Bot-UA markdown serving | Fail, 0 of 1 | No probed bot User-Agent (ChatGPT-User, Claude-User, Perplexity-User) receives markdown when requesting HTML. Optional: detect AI-bot UAs server-side and serve them a markdown representation directly. |
| JSON-LD structured data | error, 0 of 4 | Could not fetch homepage |
| Organization schema completeness | error, 0 of 2 | Could not fetch homepage |
| Sitemap exists | Fail, 0 of 2 | No sitemap found |
| Metadata completeness | error, 0 of 2 | Could not fetch homepage |
| Page token budget | Did not apply, 0 of 1 | Nothing sampled to measure |
| Check | Result | What Ora saw |
|---|---|---|
| MCP server / manifest | Did not apply, 0 of 6 | No MCP server or manifest found |
| MCP well-known discovery | Fail, 0 of 2 | No MCP server URL discovered |
| Public API with reachable endpoints | Did not apply, 0 of 7 | No publicly reachable API surface detected (REST and GraphQL both absent or auth-gated) |
| Public API/docs linked from homepage | Did not apply, 0 of 3 | No public API or documentation page linked from homepage |
| OpenAPI spec published | Did not apply, 0 of 7 | No OpenAPI/Swagger specification found |
| Developer portal | Did not apply, 0 of 6 | No developer portal found |
| OAuth 2.0 support | Did not apply, 0 of 5 | No OAuth 2.0 or OpenID Connect support detected |
| Scoped permissions | Did not apply, 0 of 5 | No declared OAuth scopes, security schemes, or scoped-permission documentation found |
| Multi-language SDK packages | Did not apply, 0 of 3 | No SDK packages found across language ecosystems |
| CLI tool available | Did not apply, 0 of 3 | No CLI tool found |
| WebMCP support | Fail, 0 of 5 | No WebMCP support detected - no document.modelContext / navigator.modelContext usage found |
| Check | Result | What Ora saw |
|---|---|---|
| Wikipedia / Wikidata entity presence | Fail, 0 of 4 | No Wikipedia article or Wikidata entity found for "comcastcorporation" - creating a Wikipedia page and a Wikidata item with P856 = comcastcorporation.com is the highest-impact step for AI search citation coverage |
| Brand name discoverability | Fail, 0 of 3 | comcastcorporation.com was not in the top 10 for "comcastcorporation" (searched your brand name alone: we could not read a product term from your site) |
| Category share of voice | Did not apply, 0 of 6 | Category share of voice is in beta. It measures whether agents surface you for capability and use-case searches (not just your name). |
| Developer resource discoverability | Did not apply, 0 of 3 | In a search for your API docs, none of the 10 results is your official docs |
The six payment checks did not apply on this read: Ora did not read the site as a shop.
Three fixes to hand to the web team
Ora estimates how many points each open check would return. These are the largest on this read, in Ora's words where it gave them, so a leader can hand the list over without translating it.
- WebMCP support, worth about 44.4 points by Ora's estimate: No WebMCP support detected - no document.modelContext / navigator.modelContext usage found.
- Agent auth discovery metadata, worth about 16.7 points by Ora's estimate: Neither /.well-known/oauth-protected-resource nor /.well-known/oauth-authorization-server found. Probed: comcastcorporation.com, api.comcastcorporation.com.
- agent_auth endpoints reachable, worth about 12.7 points by Ora's estimate: No agent_auth endpoint URIs found in AS metadata or /auth.md prose; nothing to probe.
Our read
Comcast's corporate site lives on comcastcorporation.com, and Ora's request for its home page got no page back, so the reading rows are unverified rather than failed: content without JavaScript, JSON-LD, metadata and the noindex check all record a page that was not read. What did answer is thin. Robots.txt lets the AI crawlers in and restricts no user-triggered agent, Claude-User was the one agent the bot test could verify, and there is no sitemap and no llms.txt. The act layer is empty, with neither an API nor a developer portal and without an MCP server or OAuth. Discovery reads 2 of 6 because the probe searched for the string comcastcorporation and found no Wikipedia or Wikidata entry for it, which describes the domain more than the company. The 12 rests on denominators of 6, 30 and 5. A cable company whose customers ask assistants when the technician arrives has a corporate site the scan could not open; a page that answers is the whole fix.
Test your own site
Run the same scan on your own domain at ora.ai. The score, the layers and the fixes on this page come from its public result for comcastcorporation.com; a scan of a public site takes a few minutes and needs no account.
- Scan your domain on OraThe same checks, the same scoring, on your own site.
- The self-check, 18 questionsWhat to ask for, in business terms, before the scan.
- All the 360 checksThe other companies in this series, newest first.
Sources
- Ora report for comcastcorporation.com (ora.ai/score/comcastcorporation.com), read 9 Nov 2026. Vendor claim.
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