Am I Ready for Agents?

What to budget

In short

Decide how much to spend on agent experience this year and which line pays: web engineering, ecommerce, security or marketing. Start with the cheapest fixes, because only two changes broke an agent in Ora's experiment. Tracking tools and agent interfaces are separate lines with separate prices, so budget each against the question it answers.

The decision

Decide how much to spend on agent experience this year and which line it comes from: web engineering, ecommerce, security or marketing.

Who decides: The head of digital, with finance.

The options

  1. Fix the two blockers firstOra's experiment found only two changes broke an agent: answers hidden in JavaScript and 403 blocks. Both are web team work, usually small. Introducing AgentReady.org (19 Oct 2026), read 4 Nov 2026.
  2. Buy an AEO tracking toolScrunch lists Starter at 250 US dollars a month and Growth at 417 billed annually (read 4 Nov 2026); it tracks mentions rather than task completion. Scrunch pricing, read 4 Nov 2026.
  3. Fund an agent interfaceAn API, MCP server or checkout integration is a product project with ongoing cost. AgentReady.org guide, read 4 Nov 2026.

What we found

  • 1 Jul 2026

    Cloudflare's AI traffic controls are available on all plans, including Free (changelog of 1 July 2026).

    Cloudflare changelog: New options to manage AI traffic (1 Jul 2026), read 4 Nov 2026
  • Read 4 Nov 2026

    Scrunch's pricing page, read 4 Nov 2026, lists Starter at 250 US dollars a month billed annually (300 month to month), Growth at 417 (500), and Enterprise on request.

    Vendor claim. Scrunch pricing, read 4 Nov 2026
  • Read 4 Nov 2026

    Ora's scanning API is free; its fixing product is behind a waitlist ('rolling access out slowly') with no published price, read 4 Nov 2026.

    Vendor claim. Ora home page, read 4 Nov 2026

How to decide

  • Fund the two blockers first: answers that need JavaScript, and bot rules that return an error to agents. Both are web team work.
  • Buy a tracking tool only for a named question. The prices in the facts below are for tools that measure mentions or scan, not for fixing.
  • Treat an agent interface as a product project with a running cost and an owner.

Where this shows up

  • Self-check question 5Do your key pages (products, services, prices, policies) show their main text without needing JavaScript to run in the visitor's browser?
  • Self-check question 2Has anyone checked in the last six months whether your CDN, firewall or bot protection blocks AI crawlers or AI assistants?
  • The software guideAgents that read docs and pricing, sign up for trials and open paid accounts.
  • The ecommerce guideShopping surfaces, default-on channels, and the split between Amazon and Shopify over Meta's Muse.

Sources

  1. Introducing AgentReady.org (19 Oct 2026) (ora.ai/blog/agentready-launch), read 4 Nov 2026.
  2. Scrunch pricing (scrunch.com/pricing), read 4 Nov 2026.
  3. AgentReady.org guide (agentready.org), read 4 Nov 2026.
  4. Cloudflare changelog: New options to manage AI traffic (1 Jul 2026) (developers.cloudflare.com/changelog/post/2026-07-01-ai-traffic-options), read 4 Nov 2026.
  5. Ora home page (ora.ai), read 4 Nov 2026. Vendor claim.

Last reviewed