What to measure

In short

Decide which numbers tell you whether agents can find, read and finish tasks on your site, separate from how often AI answers mention you. Track two lines: whether an agent completes your main task, and whether AI answers name you. A tool that measures one does not measure the other.

The decision

Decide which numbers tell you whether agents can find, read and finish tasks on your site, separate from how often AI answers mention you.

Who decides: The head of digital or analytics.

The options

  1. Measure agent completion on your main tasksRun a scanner and an agent journey on the same task each month; Ora Journey and similar tools record each step. Ora home page, read 4 Nov 2026.
  2. Measure AI answer mentions onlyAEO tracking tools re-run prompts and report trends; useful, but it does not show whether an agent could finish a booking. Scrunch pricing, read 4 Nov 2026.
  3. Measure AI traffic in CDN logsShows who visits and how often; Cloudflare reports AI agent requests grew more than 1,700 percent in a year. Cloudflare: The Internet has a second audience (30 Sep 2026), read 4 Nov 2026.

What we found

  • 8 Oct 2026

    Ora's lab found (8 Oct 2026) that only 56 percent of runs on sites that were not agent ready ended with an answer grounded in the business, against 78 percent on agent-ready sites.

    Vendor claim. Ora research: AX is the new AEO (8 Oct 2026), read 4 Nov 2026
  • Read 4 Nov 2026

    Cloudflare's scanner at isitagentready.com is free and checks discoverability, content, bot access control, protocol discovery and commerce.

    Is Your Site Agent-Ready? (Cloudflare, isitagentready.com), read 4 Nov 2026
  • Read 4 Nov 2026

    Ora's scan is free with no key, card or signup, rate-limited by IP (pricing page read 4 Nov 2026).

    Vendor claim. Ora pricing (JSON), read 4 Nov 2026

How to decide

  • Pick the main task and run a scanner and an agent journey on it each month. Ora's scan is free and its Journey test sends a real agent through a task; the KPI page sets out the four numbers and who owns each.
  • Keep mentions in AI answers as a second line with its own owner and its own tool.
  • Read CDN logs for who visits and how often. Volume tells you who is coming, not whether they finished.

Where this shows up

  • Self-check question 18Is there a named person in your business who owns how AI agents are treated on your site?
  • The local business guideGoogle calling stores, searching reservation platforms and pointing customers to the provider.
  • The software guideAgents that read docs and pricing, sign up for trials and open paid accounts.

Sources

  1. Ora home page (ora.ai), read 4 Nov 2026.
  2. Scrunch pricing (scrunch.com/pricing), read 4 Nov 2026.
  3. Cloudflare: The Internet has a second audience (30 Sep 2026) (blog.cloudflare.com/agentic-web), read 4 Nov 2026.
  4. Ora research: AX is the new AEO (8 Oct 2026) (ora.ai/blog/ax-is-the-new-aeo), read 4 Nov 2026. Vendor claim.
  5. Is Your Site Agent-Ready? (Cloudflare, isitagentready.com) (isitagentready.com), read 4 Nov 2026.
  6. Ora pricing (JSON) (ora.ai/pricing), read 4 Nov 2026. Vendor claim.

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