What to measure
In short
Decide which numbers tell you whether agents can find, read and finish tasks on your site, separate from how often AI answers mention you. Track two lines: whether an agent completes your main task, and whether AI answers name you. A tool that measures one does not measure the other.
The decision
Decide which numbers tell you whether agents can find, read and finish tasks on your site, separate from how often AI answers mention you.
Who decides: The head of digital or analytics.
The options
What we found
- 8 Oct 2026
Ora's lab found (8 Oct 2026) that only 56 percent of runs on sites that were not agent ready ended with an answer grounded in the business, against 78 percent on agent-ready sites.
- Read 4 Nov 2026
Cloudflare's scanner at isitagentready.com is free and checks discoverability, content, bot access control, protocol discovery and commerce.
- Read 4 Nov 2026
Ora's scan is free with no key, card or signup, rate-limited by IP (pricing page read 4 Nov 2026).
How to decide
- Pick the main task and run a scanner and an agent journey on it each month. Ora's scan is free and its Journey test sends a real agent through a task; the KPI page sets out the four numbers and who owns each.
- Keep mentions in AI answers as a second line with its own owner and its own tool.
- Read CDN logs for who visits and how often. Volume tells you who is coming, not whether they finished.
Where this shows up
- Self-check question 18Is there a named person in your business who owns how AI agents are treated on your site?
- The local business guideGoogle calling stores, searching reservation platforms and pointing customers to the provider.
- The software guideAgents that read docs and pricing, sign up for trials and open paid accounts.
Sources
- Ora home page (ora.ai), read 4 Nov 2026.
- Scrunch pricing (scrunch.com/pricing), read 4 Nov 2026.
- Cloudflare: The Internet has a second audience (30 Sep 2026) (blog.cloudflare.com/agentic-web), read 4 Nov 2026.
- Ora research: AX is the new AEO (8 Oct 2026) (ora.ai/blog/ax-is-the-new-aeo), read 4 Nov 2026. Vendor claim.
- Is Your Site Agent-Ready? (Cloudflare, isitagentready.com) (isitagentready.com), read 4 Nov 2026.
- Ora pricing (JSON) (ora.ai/pricing), read 4 Nov 2026. Vendor claim.
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