What to tell legal

The decision

Decide what your terms, privacy notice and consent rules say about agents acting for customers, and who signs off on that wording.

Who decides: Legal, with the head of digital and the data protection lead where there is one.

The options

1. Write agent rules into terms of useStates who may act for a customer and how; Amazon relied on its conditions of use when it blocked Muse. Retail Gazette: Amazon blocks Meta's Muse (22 Sep 2026), read 4 Nov 2026.
2. Require consent at the sensitive stepZocdoc requires explicit patient consent before an agent books, changes or cancels. Zocdoc for Agents (markdown), read 4 Nov 2026.
3. Say nothing yetPlatform defaults decide for you; Shopify and Microsoft enrolment settings are examples. Shopify Help Center: Meta agentic storefront, read 4 Nov 2026.

What we found

• 28 Oct 2026

  Healthcare Dive reported that Zocdoc bars registered agents from training on, reselling or republishing its data.

  Trade press report. Healthcare Dive: Zocdoc invites AI agents (28 Oct 2026), read 4 Nov 2026
• 15 Sep 2026

  Cloudflare publishes the no-training preference in robots.txt through its Disallow AI Training setting, launched 15 September 2026.

  Cloudflare: Disallow AI Training, Accountable crawlers (15 Sep 2026), read 4 Nov 2026

How to decide

• Bring legal the list of agent surfaces you are on and the position from the bot and checkout decisions.
• Name the steps that always need the customer: signing, sharing confidential documents and payment.
• Decide whether the terms say who may act for a customer, and how you refuse an agent that does not identify itself.

Where this shows up

• Self-check question 17Are your returns, cancellation, privacy and terms pages public, current and readable without logging in?
• Self-check question 18Is there a named person in your business who owns how AI agents are treated on your site?
• The healthcare guideAppointment booking through Zocdoc, Gemini and Amazon Health AI, with patient consent rules.
• The professional services guideAssistants that call firms, fill quote forms and collect availability.
• The financial services guideComparison and quote apps inside ChatGPT that hand off to the firm's own site.