Am I Ready for Agents?

AEO (answer engine optimization)

In short

AEO (answer engine optimization) deserves its own budget line, apart from the work that lets an agent finish a task. Read on in AEO versus agent experience. Scrunch sells AEO tracking from 250 US dollars a month billed annually (read 4 Nov 2026).

Definition

Tracking and improving how a brand appears in AI answers. It measures mentions and citations, not whether an agent can finish a task on your site.

A dated example

  • Read 4 Nov 2026

    Scrunch sells AEO tracking from 250 US dollars a month billed annually (read 4 Nov 2026).

    Vendor claim. Scrunch pricing, read 4 Nov 2026

Where it matters

Budget it as its own line, apart from the work that lets an agent finish a task.

  • Agent experience (AX)How an AI agent experiences your business once it arrives: whether it can find, read, act on, pay and trust your site.
  • Agent readinessHow well a site supports AI agents across finding, reading, acting and paying.

Sources

  1. Scrunch pricing (scrunch.com/pricing), read 4 Nov 2026. Vendor claim.

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