Agentic checkout
In short
Agentic checkout is the case where a customer's agent finishes the purchase and you remain the seller. Read on in Whether an agent may complete a purchase. Google said UCP enables direct checkout for hundreds of thousands of brands across Google (16 Sep 2026).
Definition
A purchase completed inside an AI assistant or by an agent, with the merchant still selling the item.
A dated example
- Read 4 Nov 2026
Google said UCP enables direct checkout for hundreds of thousands of brands across Google (16 Sep 2026).
Where it matters
It is the case where a customer's agent finishes the purchase and you remain the seller.
Related terms
- Merchant of recordThe business legally selling the item, responsible for payment, refunds and customer service.
- UCP (Universal Commerce Protocol)Google's open standard, built with retailers and Shopify, that lets AI surfaces such as AI Mode and Gemini check out with a merchant.
- ACP (Agentic Commerce Protocol)An open standard from OpenAI and Stripe for agents to check out with merchants; the basis of ChatGPT's commerce features.
Sources
- Google: holiday shopping updates (16 Sep 2026) (blog.google/products-and-platforms/products/shopping/google-shopping-updates-holiday-shopping), read 4 Nov 2026.
Last reviewed