Structured data (JSON-LD)
In short
Structured data (JSON-LD) helps shopping surfaces build catalogues, although it did not change retrieval in Ora's test. In the network crawl of 4 Nov 2026, 54.0 percent of home pages that returned 200 carried any JSON-LD. Self-check question 7 is the next stop after Structured data (JSON-LD).
Definition
Facts such as price, availability and opening hours written in a machine-readable format inside the page, usually Schema.org in JSON-LD.
A dated example
- Read 4 Nov 2026
In the network crawl of 4 Nov 2026, 54.0 percent of home pages that returned 200 carried any JSON-LD.
Where it matters
It helps shopping surfaces build catalogues, although it did not change retrieval in Ora's test.
Related terms
- Initial HTMLThe page as your server first sends it, before any scripts run.
- Markdown negotiationA site returning a plain markdown version of a page when an agent asks for one with the header Accept: text/markdown.
Sources
- Scorecard methodology: the crawl of 4 Nov 2026 (amireadyforagents.com/scorecards/methodology), read 4 Nov 2026.
- Sector scorecards dataset, edition 4 Nov 2026 (amireadyforagents.com/scorecards), read 4 Nov 2026.
Last reviewed