Ora's lab publishes "AX is the new AEO"
In short
Ora's lab publishes "AX is the new AEO", on 8 Oct 2026. It is the first large lab measurement of what stops agents. It is a vendor finding, so read it with that label. Ask your web team the two questions that match its two findings: script and refusals.
What happened
8 October 2026. Ora's lab reported 37,927 agent journeys on 1,056 business sites: agents clearly recommended agent-ready businesses in 20 percent of answers against 11 percent, and answers built without reading the site were 3.7 times as likely to miss every fact asked for. These are vendor findings.
- 8 Oct 2026
Ora's lab reported 37,927 agent journeys on 1,056 business sites: agents clearly recommended agent-ready businesses in 20 percent of answers against 11 percent, and answers built without reading the site were 3.7 times as likely to miss every fact asked for. These are vendor findings.
Why it matters to a leader
It is the first large lab measurement of what stops agents. It is a vendor finding, so read it with that label.
What to check
Ask your web team the two questions that match its two findings: script and refusals.
Sources
- Ora research: AX is the new AEO (8 Oct 2026) (ora.ai/blog/ax-is-the-new-aeo), read 4 Nov 2026.
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