Amazon Alexa+ and Buy for Me: what it does and what it costs
In short
Amazon's Alexa+ assistant books, orders and buys through partner services. It costs 19.99 US dollars a month unless the customer has Prime, which includes it. Buy for Me, a beta in the Amazon Shopping app, purchases from a brand's own site, and the brand keeps delivery, returns and customer service.
At a glance
- What it is
- Amazon's assistant answers and books through partner services, and its Buy for Me feature buys from brands' own websites inside the Amazon app while the brand handles delivery and returns.
- Type
- Agent surface
- Operator
- Amazon
- Homepage
- amazon.com
- Homepage check
- HTTP 202 on 5 November 2026
- Last read
- 5 November 2026
What it does for your business
- Read 5 Nov 2026
Amazon's Alexa+ announcement says "Alexa+ costs $19.99 per month, but all Amazon Prime members get it for free".
- Read 5 Nov 2026
Amazon says Alexa+ makes reservations or appointments through OpenTable and Vagaro and orders food delivery through Grubhub and Uber Eats.
- Read 5 Nov 2026
Amazon describes Alexa+ using Thumbtack to find a repair provider, authenticate and arrange the job without the customer supervising.
- Read 5 Nov 2026
Amazon says Buy for Me shows products from other stores in a separate search section labelled 'Shop brand sites directly' in the Amazon Shopping app.
- Read 5 Nov 2026
Amazon says that after a Buy for Me purchase, delivery, returns, exchanges and customer service are managed by the brand store, which sends its own order confirmation email.
- Read 5 Nov 2026
Amazon launched Buy for Me as a beta for a subset of U.S. customers on iOS and Android, starting with a limited number of brand stores and products.
Detail for your web team
| Read | Fact | Source |
|---|---|---|
| 5 Nov 2026 | Amazon's crawler docs say Amzn-SearchBot makes content eligible for search experiences such as Alexa and does not crawl content for generative AI model training. | Amazon Web Search crawlers: Amazonbot, Amzn-SearchBot, Amzn-User (Amazon developer docs) |
| 5 Nov 2026 | Amazon's crawler docs say Amazonbot may be used to train Amazon AI models, and that each of Amazonbot, Amzn-SearchBot and Amzn-User is controlled separately in robots.txt. | Amazon Web Search crawlers: Amazonbot, Amzn-SearchBot, Amzn-User (Amazon developer docs) |
| 5 Nov 2026 | Amazon's crawler docs say Amzn-User fetches live pages for Alexa answers on a user's behalf and may not follow all robots.txt directives. | Amazon Web Search crawlers: Amazonbot, Amzn-SearchBot, Amzn-User (Amazon developer docs) |
| 5 Nov 2026 | Amazon's crawler docs say its crawlers honour noarchive as "do not use the page for model training" and do not support crawl-delay. | Amazon Web Search crawlers: Amazonbot, Amzn-SearchBot, Amzn-User (Amazon developer docs) |
Products and plans
| Product | What it is | Price | As of | Source |
|---|---|---|---|---|
| Alexa+ | Generative AI assistant on Echo devices, Alexa.com and the Alexa app that books, orders and buys through connected services. | Subscription, from 19.99 USD. Free for Amazon Prime members. | 5 Nov 2026 | Introducing Alexa+, the next generation of Alexa (About Amazon) |
| Buy for Me | Amazon buys an item from a brand's own website for the customer inside the Amazon Shopping app. | Free to shoppers, 0 USD. Beta; no brand fee published on the page read. | 5 Nov 2026 | Amazon's new Buy for Me feature helps customers find and buy products from other brands' sites (About Amazon) |
Standards it states
| Standard | Status | What the page says | Source |
|---|---|---|---|
| AI bot rules in robots.txt | Supports | Amazon publishes separate robots.txt tokens for training (Amazonbot), search (Amzn-SearchBot) and user fetches (Amzn-User). | Amazon Web Search crawlers: Amazonbot, Amzn-SearchBot, Amzn-User (Amazon developer docs) |
The site's own checks
| Check | Domain | Result | Date | Method | Source |
|---|---|---|---|---|---|
| Cloudflare isitagentready.com keyless scan | amazon.com | 13 of 100, L0 Not Ready, 2 of 15 counted checks passed | Run 5 Nov 2026 | POST https://isitagentready.com/api/scan, default All Checks profile, score = passed / counted x 100 | Source |
| Ora cached score | amazon.com | 43 of 100, grade D | Scanned 3 Nov 2026, read 5 Nov 2026 | GET /api/score (cached) | Source |
What it does not do
- Amazon does not take over delivery, returns or customer service for Buy for Me orders; the brand store keeps them.
- Amzn-SearchBot does not crawl content for generative AI model training, according to Amazon.
Related pages on this site
Sources
- Introducing Alexa+, the next generation of Alexa (About Amazon) (aboutamazon.com/news/devices/new-alexa-generative-artificial-intelligence), read 5 Nov 2026.
- Amazon's new Buy for Me feature helps customers find and buy products from other brands' sites (About Amazon) (aboutamazon.com/news/retail/amazon-shopping-app-buy-for-me-brands), read 5 Nov 2026.
- Amazon Web Search crawlers: Amazonbot, Amzn-SearchBot, Amzn-User (Amazon developer docs) (developer.amazon.com/docs/amazonbot/amazonbot.html), read 5 Nov 2026.
- Is Your Site Agent-Ready? (Cloudflare, isitagentready.com) (isitagentready.com), read 5 Nov 2026.
- Ora cached score for amazon.com (ora.ai/api/score/amazon.com), read 5 Nov 2026.
Last reviewed