Microsoft Copilot, Copilot Checkout and Brand Agents: what it does and what it costs
In short
Microsoft's Copilot sells inside the chat through Copilot Checkout, using the merchant's own payments and fulfilment, and the merchant stays merchant of record. Eligibility is limited to English-language merchants selling to US buyers in US dollars. Shopify stores were enrolled automatically, while PayPal and Stripe merchants apply.
At a glance
- What it is
- Microsoft's assistant sells inside the chat through Copilot Checkout using the merchant's own payments and fulfilment, and Brand Agents put a shopping assistant on the merchant's own site.
- Type
- Agent surface
- Operator
- Microsoft
- Homepage
- copilot.microsoft.com
- Homepage check
- HTTP 200 on 5 November 2026. Answered after a redirect to copilot.com.
- Last read
- 5 November 2026
What it does for your business
- Read 5 Nov 2026
Microsoft Advertising's agentic commerce page says only English-language merchants who sell to US buyers in US dollars are eligible for Copilot Checkout at this time.
- Read 5 Nov 2026
Microsoft Advertising's agentic commerce page says Copilot Checkout uses the merchant's existing payments, fraud, tax, fulfilment and reconciliation systems.
- Read 5 Nov 2026
Microsoft Advertising's agentic commerce page tells merchants to add return policy, customer support and Copilot Checkout settings in Microsoft Merchant Center and to add feed attributes for native checkout eligibility and a Merchant Item ID.
- Read 5 Nov 2026
Microsoft Advertising says Microsoft Merchant Center will support the Universal Commerce Protocol so AI can read richer signals such as return and support policies.
- Read 5 Nov 2026
Microsoft Advertising says Shopify merchants were enrolled in Copilot Checkout automatically, with controls in Shopify admin and no extra onboarding steps.
- 8 Jan 2026
Microsoft said on 8 January 2026 that Urban Outfitters, Anthropologie, Ashley Furniture and Etsy sellers would be available in Copilot Checkout at launch on Copilot.com in the U.S.
- 8 Jan 2026
Microsoft says merchants in Copilot Checkout appear automatically as it expands across Bing, MSN and Edge, with no extra integration.
- 8 Jan 2026
Microsoft describes Brand Agents as shopping assistants that speak in the brand's voice on the merchant's own site, and says they are available for Shopify merchants.
- 8 Jan 2026
Microsoft says journeys that include Copilot led to 53 percent more purchases within 30 minutes of interaction than journeys without it.
- 8 Jan 2026
Microsoft said in January 2026 that merchants who want to join Copilot Checkout through PayPal or Stripe apply through a Microsoft application form.
- 8 Jan 2026
Microsoft says Shopify merchants get early access to Brand Agents by installing Microsoft Clarity on the store and joining a waitlist on the Clarity home page.
Products and plans
| Product | What it is | Price | As of | Source |
|---|---|---|---|---|
| Copilot Checkout | Purchase inside Copilot with the merchant as merchant of record, through Shopify, PayPal or Stripe. | No price recorded | 5 Nov 2026 | None |
| Brand Agents | An AI shopping assistant in the brand's voice deployed on the merchant's own website, starting with Shopify merchants. | No price recorded | 5 Nov 2026 | None |
| Microsoft Merchant Center | The product feed that supplies Copilot shopping and checkout eligibility. | No price recorded | 5 Nov 2026 | None |
Standards it states
| Standard | Status | What the page says | Source |
|---|---|---|---|
| UCP (Universal Commerce Protocol) | Announced | Microsoft says Microsoft Merchant Center will support UCP. | Agentic commerce (Microsoft Advertising) |
| ACP (Agentic Commerce Protocol) | Supports | Microsoft says it is adopting the Agentic Commerce Protocol for Copilot Checkout merchant onboarding. | Conversations that Convert: Copilot Checkout and Brand Agents (Microsoft Advertising blog) |
The site's own checks
| Check | Domain | Result | Date | Method | Source |
|---|---|---|---|---|---|
| Cloudflare isitagentready.com keyless scan | copilot.microsoft.com | 20 of 100, L1 Basic Web Presence, 3 of 15 counted checks passed | Run 5 Nov 2026 | POST https://isitagentready.com/api/scan, default All Checks profile, score = passed / counted x 100 | Source |
| Ora cached score | copilot.microsoft.com | 49 of 100, grade C | Scanned 2 Oct 2026, read 5 Nov 2026 | GET /api/score (cached) | Source |
What it does not do
- Copilot Checkout does not take merchants outside English-language, US-dollar selling to US buyers as of 5 November 2026.
- Microsoft does not become merchant of record in Copilot Checkout; the merchant keeps the transaction and customer data.
Related pages on this site
Sources
- Agentic commerce (Microsoft Advertising) (about.ads.microsoft.com/en/solutions/technology/agentic-commerce), read 5 Nov 2026.
- Microsoft Advertising: Copilot Checkout and Brand Agents (Jan 2026) (about.ads.microsoft.com/en/blog/post/january-2026/conversations-that-convert-copilot-checkout-and-brand-agents), read 5 Nov 2026.
- Is Your Site Agent-Ready? (Cloudflare, isitagentready.com) (isitagentready.com), read 5 Nov 2026.
- Ora cached score for copilot.microsoft.com (ora.ai/api/score/copilot.microsoft.com), read 5 Nov 2026.
Last reviewed