Salesforce Agentforce Commerce: what it does and what it costs
In short
Salesforce's commerce platform syncs a merchant's catalog to ChatGPT, with general availability in July 2026, and to Google's AI surfaces in summer 2026, while the merchant stays merchant of record. A Shopper Agent runs on the merchant's own storefront. The June 2026 release gives no prices for the agentic channels.
At a glance
- What it is
- Salesforce's commerce platform, which syncs a merchant's catalog into ChatGPT and Google's AI surfaces as Agentic Commerce Channels and puts a Shopper Agent on the merchant's own storefront.
- Type
- Web platform
- Operator
- Salesforce
- Homepage
- salesforce.com
- Homepage check
- HTTP 200 on 5 November 2026
- Last read
- 5 November 2026
What it does for your business
- 24 Jun 2026
Salesforce said on 24 June 2026 that Shopper Agent, Buyer Agent and Merchant Agent were generally available in Agentforce Commerce.
- 24 Jun 2026
Salesforce said its Agentic Commerce Channels connect a merchant's catalog directly to ChatGPT, synced from Business Manager, with general availability in July 2026.
- 24 Jun 2026
Salesforce said its Google integration lets shoppers discover and buy across Google Search, including AI Mode, and the Gemini app, with general availability in summer 2026.
- 24 Jun 2026
Salesforce said merchants remain the merchant of record for orders placed through the ChatGPT and Google channels.
- 24 Jun 2026
Salesforce said Shopper Agent runs on the merchant's own storefront, in the brand's voice, from discovery through checkout and service.
- 24 Jun 2026
Salesforce said Buyer Agent meets B2B buyers inside WhatsApp and SMS.
- 24 Jun 2026
Salesforce said AI influenced 20 percent of global online sales in the last holiday season, worth 262 billion US dollars, citing its own holiday data.
Products and plans
| Product | What it is | Price | As of | Source |
|---|---|---|---|---|
| Agentic Commerce Channels | Catalog sync to ChatGPT and Google AI surfaces. | No price recorded | 5 Nov 2026 | None |
| Shopper Agent | A shopping agent on the merchant's own storefront. | No price recorded | 5 Nov 2026 | None |
Standards it states
| Standard | Status | What the page says | Source |
|---|---|---|---|
| UCP (Universal Commerce Protocol) | Announced | Salesforce's newsroom lists an announcement of support for Google's Universal Commerce Protocol for AI Mode and Gemini. | Salesforce news: the Agentforce Commerce release of 24 June 2026 |
The site's own checks
| Check | Domain | Result | Date | Method | Source |
|---|---|---|---|---|---|
| Cloudflare isitagentready.com keyless scan | salesforce.com | 20 of 100, L1 Basic Web Presence, 3 of 15 counted checks passed | Run 5 Nov 2026 | POST https://isitagentready.com/api/scan, default All Checks profile, score = passed / counted x 100 | Source |
| Ora cached score | salesforce.com | 51 of 100, grade C | Scanned 4 Nov 2026, read 5 Nov 2026 | GET /api/score (cached) | Source |
What it does not do
- Salesforce does not make itself merchant of record in the AI channels; the merchant keeps that role.
- The June 2026 release does not give prices for the agentic channels.
Related pages on this site
Sources
- Salesforce news: the Agentforce Commerce release of 24 June 2026 (salesforce.com/news/stories/agentforce-commerce-announcement), read 5 Nov 2026.
- Is Your Site Agent-Ready? (Cloudflare, isitagentready.com) (isitagentready.com), read 5 Nov 2026.
- Ora cached score for salesforce.com (ora.ai/api/score/salesforce.com), read 5 Nov 2026.
Last reviewed