Yoast SEO (llms.txt and AI Brand Insights): what it does and what it costs
In short
Yoast SEO, the plugin for WordPress and Shopify, generates and refreshes an llms.txt file for free. AI Brand Insights, included in Yoast SEO AI+, runs a weekly scan of how ChatGPT, Perplexity, Gemini and Claude describe a brand, and needs no CMS access. The llms.txt file does not change how pages render for agents.
At a glance
- What it is
- The SEO plugin for WordPress and Shopify that generates and refreshes an llms.txt file for free, and sells weekly tracking of how ChatGPT, Perplexity, Gemini and Claude describe a brand.
- Type
- Web platform
- Operator
- Yoast
- Homepage
- yoast.com
- Homepage check
- HTTP 200 on 5 November 2026
- Last read
- 5 November 2026
What it does for your business
- Read 5 Nov 2026
Yoast's llms.txt page says Yoast generates an llms.txt file automatically with a click, and describes it as "free for everyone" with no upgrade needed.
- Read 5 Nov 2026
Yoast's AI Brand Insights page says the tool monitors a brand's visibility, sentiment and credibility across ChatGPT, Perplexity, Gemini and Claude.
- Read 5 Nov 2026
Yoast's AI Brand Insights page says it runs a weekly automated scan on questions the user defines and reports an AI Visibility Index combining mentions, sentiment, citations and positioning.
- Read 5 Nov 2026
Yoast's AI Brand Insights page says the tool is included in Yoast SEO AI+ and Yoast SEO AI+ for Shopify and needs no CMS access.
Detail for your web team
| Read | Fact | Source |
|---|---|---|
| 5 Nov 2026 | Yoast's llms.txt page lists the feature in Yoast SEO, Yoast SEO Premium, Yoast WooCommerce SEO, Yoast SEO AI+ and Yoast SEO for Shopify. | llms.txt, Yoast SEO features |
| 5 Nov 2026 | Yoast's llms.txt page says the file is generated and refreshed automatically, with a choice between automatic selection of key content and a manual mode. | llms.txt, Yoast SEO features |
| 5 Nov 2026 | Yoast's llms.txt page says AI tools scan only small parts of a site in real time when answering, which can lead to outdated or incomplete answers. | llms.txt, Yoast SEO features, vendor claim |
Products and plans
| Product | What it is | Price | As of | Source |
|---|---|---|---|---|
| llms.txt generator | Automatic llms.txt in the Yoast plugins. | Free, 0 USD. Included in the free Yoast SEO plugin. | 5 Nov 2026 | llms.txt, Yoast SEO features |
| AI Brand Insights | Weekly AI visibility and sentiment tracking. | Included in Yoast SEO AI+. No price shown on the feature page read. | 5 Nov 2026 | Yoast AI Brand Insights |
Standards it states
| Standard | Status | What the page says | Source |
|---|---|---|---|
| llms.txt | Supports | Yoast generates and refreshes llms.txt automatically. | llms.txt, Yoast SEO features |
The site's own checks
| Check | Domain | Result | Date | Method | Source |
|---|---|---|---|---|---|
| Cloudflare isitagentready.com keyless scan | yoast.com | 20 of 100, L1 Basic Web Presence, 3 of 15 counted checks passed | Run 5 Nov 2026 | POST https://isitagentready.com/api/scan, default All Checks profile, score = passed / counted x 100 | Source |
| Ora cached score | yoast.com | 41 of 100, grade D | Scanned 19 Apr 2026, read 5 Nov 2026 | GET /api/score (cached) | Source |
What it does not do
- Yoast's llms.txt feature does not change how pages render for agents; it publishes a guide file that points to key content.
- Yoast's AI Brand Insights does not run daily; its scans are weekly.
Related pages on this site
Sources
- llms.txt, Yoast SEO features (yoast.com/features/llms-txt), read 5 Nov 2026.
- Yoast AI Brand Insights (yoast.com/features/ai-features/ai-brand-insights), read 5 Nov 2026.
- Is Your Site Agent-Ready? (Cloudflare, isitagentready.com) (isitagentready.com), read 5 Nov 2026.
- Ora cached score for yoast.com (ora.ai/api/score/yoast.com), read 5 Nov 2026.
Last reviewed