What agent readiness tools cost, and what to ask before you pay
In short
The main public scanners are free: Cloudflare's, is-agentic.com and Ora's own scan. Cloudflare's AI traffic controls are on every plan including Free. Scrunch, which tracks mentions in AI answers, lists plans from 250 US dollars a month billed annually. Ora's fixing product is waitlisted with no price. Prices below were read on 4 November 2026.
Published prices, read 4 November 2026
| Tool | What it does | Price as published |
|---|---|---|
| Ora scan, API and CLI | Scores a public domain on four layers and lists failing checks ranked by impact. | Scanning, score lookups and the API: free (USD 0), no key or signup, read 4 Nov 2026. Fixing product: waitlist, no published price. |
| Cloudflare scanner and AI controls | Scans a URL on five categories; the controls block or allow Search, Agent and Training traffic. | isitagentready.com scan free; AI traffic controls on all plans including Free (1 July 2026); pay per crawl in beta. |
| Scrunch | Tracks how a brand appears in AI answers and sells an AI-friendly site version. | Starter USD 250 a month billed annually (USD 300 monthly), Growth USD 417 (USD 500), Enterprise custom; read 4 Nov 2026. |
| An agency | Does the fixing. | Ask for a fixed price per fix or per sprint. See how to brief an agency. |
A price is only a part of the comparison. The tools answer different questions, so their prices are not comparable with each other. Scanning tells you what is broken, tracking tells you who mentions you, and fixing is web team time.
What you may already have
Check three places before you buy anything: your CDN or host, which may already offer AI crawler controls; your fraud vendor, which may have a position on agent purchases; and the free scanners. Running one or two of them first shows which questions, if any, need a paid tool.
Eight questions to ask any vendor
- Does it check pages, or does it run an agent on a task?
- Which of the five areas does it cover: find, read, act, pay or trust?
- Can it see pages behind a login?
- What is the price, the billing basis and any minimum term, in writing?
- Does it change anything on our site, or only report?
- What defaults does it switch on?
- How often does its list of checks change?
- Does it work with our current setup?
The vendors page scores four examples on a shorter list of five.
Related
- What to ask a vendorFour examples on the same five questions.
- What to budgetThe cheap fixes first.
Sources
- Scrunch pricing (scrunch.com/pricing), read 4 Nov 2026. Vendor claim.
- Ora pricing (JSON) (ora.ai/pricing), read 4 Nov 2026. Vendor claim.
- Cloudflare changelog: New options to manage AI traffic (1 Jul 2026) (developers.cloudflare.com/changelog/post/2026-07-01-ai-traffic-options), read 4 Nov 2026.
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