Grounded answer
In short
A grounded answer is the goal: an answer built from your own pages rather than from someone else's. Read on in How agents change SEO budgets. Compare it with Agent journey and Initial HTML. Ora's lab found 78 percent of runs on agent-ready sites ended with a grounded answer, against 56 percent otherwise (8 Oct 2026).
Definition
An agent's answer built from the business's own pages rather than from search results or other sites.
A dated example
- Read 4 Nov 2026
Ora's lab found 78 percent of runs on agent-ready sites ended with a grounded answer, against 56 percent otherwise (8 Oct 2026).
Where it matters
It is the goal: an answer built from your own pages rather than from someone else's.
Related terms
- Agent journeyA recorded run in which an agent is given a real task on a site, with every step, stall and outcome logged.
- Initial HTMLThe page as your server first sends it, before any scripts run.
Sources
- Ora research: AX is the new AEO (8 Oct 2026) (ora.ai/blog/ax-is-the-new-aeo), read 4 Nov 2026. Vendor claim.
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