Agent journey
In short
An agent journey is the test that shows whether an agent finished your task, which a file check cannot. Read on in What to measure. Scanner and Grounded answer sit beside it in the glossary. Ora's report shows a run where hashicorp.com blocked the agent twice and the journey ended on competitors' blogs (8 Oct 2026).
Definition
A recorded run in which an agent is given a real task on a site, with every step, stall and outcome logged.
A dated example
- Read 4 Nov 2026
Ora's report shows a run where hashicorp.com blocked the agent twice and the journey ended on competitors' blogs (8 Oct 2026).
Where it matters
It is the test that shows whether an agent finished your task, which a file check cannot.
Related terms
- ScannerA tool that checks a site against agent readiness practices and returns a score and failing checks.
- Grounded answerAn agent's answer built from the business's own pages rather than from search results or other sites.
Sources
- Ora research: AX is the new AEO (8 Oct 2026) (ora.ai/blog/ax-is-the-new-aeo), read 4 Nov 2026. Vendor claim.
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