How competitors in your sector score
In short
Ora's leaderboard listed 3,453 sites on 5 November 2026. Read through the categories that stand in for eight sectors, medians run from 47 (bookings and travel, and publishing) to 58 (software), and top scores from 72 (bookings and travel) to 98 (ecommerce and software). Find your sector, then scan your own site.
The eight sectors side by side
| Sector | Listed sites | Median | Middle half | Top score | B or above |
|---|---|---|---|---|---|
| Ecommerce and retail | 184 | 55 | 42 to 65 | 98 | 29 of 184 |
| Bookings, travel and hospitality | 17 | 47 | 37 to 59 | 72 | 1 of 17 |
| Publishers and media | 110 | 47 | 40 to 56 | 89 | 4 of 110 |
| SaaS and B2B software | 1,089 | 58 | 46 to 68 | 98 | 243 of 1,089 |
| Professional and B2B services | 375 | 53 | 43 to 64 | 89 | 49 of 375 |
| Healthcare and clinics | 252 | 47.5 | 41 to 57 | 80 | 10 of 252 |
| Financial services | 400 | 53 | 44 to 62 | 93 | 49 of 400 |
| Local and multi-location businesses | 163 | 50 | 42 to 57 | 77 | 6 of 163 |
The leaders in each sector
| Sector | First | Second | Third |
|---|---|---|---|
| Ecommerce and retail | apparel.monster, 98 (A+) | trychannel3.com, 92 (A) | anakin.io, 88 (A) |
| Bookings, travel and hospitality | RIU, 72 (B) | Skyscanner, 62 (C) | Kayak, 61 (C) |
| Publishers and media | magichour.ai, 89 (A) | beehiiv.com, 88 (A) | ZoomInfo, 78 (B) |
| SaaS and B2B software | getcargo.ai, 98 (A+) | YouSpot, 98 (A+) | Primitive, 96 (A+) |
| Professional and B2B services | frase.io, 89 (A) | lusha.com, 86 (A) | bluevine.com, 81 (B) |
| Healthcare and clinics | overdrive.health, 80 (B) | avironactive.com, 79 (B) | syntra.com, 77 (B) |
| Financial services | Lago, 93 (A) | Forter, 92 (A) | blindpay.com, 90 (A) |
| Local and multi-location businesses | mews.com, 77 (B) | claytonfarms.com, 75 (B) | Starbucks, 74 (B) |
Each leader's own report is linked from its sector guide. The leaders are the highest scores on the day, not an endorsement of the businesses.
How the sectors were read
Ora groups its leaderboard by category, not by sector. This site reads each sector through the Ora categories that stand in for it in the crawl: ecommerce through Commerce Tools and E-commerce; bookings and travel through Travel & Hospitality; publishing through Gaming & Media and News & Intelligence; software through AI & ML, CRM, Communication & Support, Data & Analytics, Developer Tools and Productivity; professional services through HR & Recruiting, Legal & Compliance and Marketing; healthcare through Healthcare; financial services through Payments & Fintech; local business through Consumer and Real Estate & Construction. The list is a way to give a leader a comparison, not a definition of a sector.
The leaderboard is a subset: it lists 3,453 sites, and Ora's stats API counted 132,085 ranked companies on the same day. Entries were scanned on 123 different days between 7 Apr 2026 and 5 Nov 2026, so a comparison with a site scanned today mixes dates. The scores are Ora's, vendor-published.
What to do with it
- Find your sector in the table and note the median and the middle half.
- Scan your own site with Ora and write down the score and the grade.
- Put the sector median and your score side by side in the boardroom brief.
- If you sit below the middle half, read what the leaders pass that most sites do not.
- Ecommerce and retail on Ora's leaderboardMedian 55, top 98, 184 listed sites.
- Bookings, travel and hospitality on Ora's leaderboardMedian 47, top 72, 17 listed sites.
- Publishers and media on Ora's leaderboardMedian 47, top 89, 110 listed sites.
- SaaS and B2B software on Ora's leaderboardMedian 58, top 98, 1,089 listed sites.
- Professional and B2B services on Ora's leaderboardMedian 53, top 89, 375 listed sites.
- Healthcare and clinics on Ora's leaderboardMedian 47.5, top 80, 252 listed sites.
- Financial services on Ora's leaderboardMedian 53, top 93, 400 listed sites.
- Local and multi-location businesses on Ora's leaderboardMedian 50, top 77, 163 listed sites.
Sources
- Ora leaderboard API (GET /api/leaderboard) (ora.ai/api/leaderboard), read 5 Nov 2026. Vendor claim.
- Ora stats API (GET /api/stats) (ora.ai/api/stats), read 5 Nov 2026. Vendor claim.
- Ora public leaderboard, category averages (ora.ai/leaderboard), read 5 Nov 2026. Vendor claim.
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