What the sector leaders pass that most sites do not

In short

The 24 highest-scoring sites in eight sectors on Ora's leaderboard, read on 5 November 2026, earn full credit far more often than the typical scanned site: 82 percent of them for readable pricing against 23.2 percent of all scans, and 79 percent against 29.4 for real about, contact and privacy pages.

Eight checks where the leaders stand apart

Share earning full credit: the 24 sector leaders against all scans24 sector leadersall scans0255075100Pricing info accessible82 and 23 percentTrust anchor pages79 and 29 percentllms.txt exists100 and 43 percentllms.txt links resolve100 and 29 percentrobots.txt AI crawler policy100 and 59 percentBrand name discoverability88 and 42 percentJSON-LD structured data79 and 34 percentOrganization schema completeness58 and 14 percent
Share earning full credit: the 24 sector leaders against all scans. Pricing info accessible: leaders 82 percent, all scans 23.2 percent; Trust anchor pages: leaders 79 percent, all scans 29.4 percent; llms.txt exists: leaders 100 percent, all scans 42.8 percent; llms.txt links resolve: leaders 100 percent, all scans 29.1 percent; robots.txt AI crawler policy: leaders 100 percent, all scans 59.1 percent; Brand name discoverability: leaders 88 percent, all scans 41.7 percent; JSON-LD structured data: leaders 79 percent, all scans 33.5 percent; Organization schema completeness: leaders 58 percent, all scans 13.9 percent. Ora's score API and stats API, 5 Nov 2026.
The eight checks, in plain words, with who earns full credit
CheckWhat it testsLeadersAll scans
Pricing info accessiblePrices are discoverable and readable on the site.82 percent of 2223.2 percent of 141,695
Trust anchor pagesAbout, contact and privacy pages with real content.79 percent of 2429.4 percent of 141,695
llms.txt existsA guide file for AI readers at /llms.txt.100 percent of 2242.8 percent of 141,695
llms.txt links resolveThe links inside that file work.100 percent of 2229.1 percent of 139,671
robots.txt AI crawler policyrobots.txt lets AI search crawlers read public pages.100 percent of 2459.1 percent of 139,630
Brand name discoverabilityYour domain is in the top results for your brand and product.88 percent of 2441.7 percent of 143,161
JSON-LD structured dataThe home page states in machine terms what the business is.79 percent of 2433.5 percent of 141,695
Organization schema completenessContact and address details sit in the structured data.58 percent of 2413.9 percent of 141,695

Both shares count full credit only, and leave out scans where the check did not apply. The leaders were picked for their score, so the gap shows what high scorers share, not what causes a high score. Ora's Community category holds 126,957 of the 132,085 ranked companies, so the all-scans column describes the typical scanned site, not a sector peer.

The leaders and their four layers

Layer scores as a percent of the points available, Ora's cached scores, 5 Nov 2026
SectorSiteScoreDiscoveryAccessUsabilityPayments
Ecommerce and retailapparel.monster9889100100100
Ecommerce and retailtrychannel3.com92939289100
Ecommerce and retailanakin.io88929284n/a
Bookings, travel and hospitalityRIU72937757n/a
Bookings, travel and hospitalitySkyscanner62895653n/a
Bookings, travel and hospitalityKayak61937337n/a
Publishers and mediamagichour.ai89809787n/a
Publishers and mediabeehiiv.com88849486n/a
Publishers and mediaZoomInfo78898766n/a
SaaS and B2B softwaregetcargo.ai989410098n/a
SaaS and B2B softwareYouSpot98959999100
SaaS and B2B softwarePrimitive96869998100
Professional and B2B servicesfrase.io89939483n/a
Professional and B2B serviceslusha.com86898884n/a
Professional and B2B servicesbluevine.com81918175n/a
Healthcare and clinicsoverdrive.health80867779n/a
Healthcare and clinicsavironactive.com79839365n/a
Healthcare and clinicssyntra.com77867673n/a
Financial servicesLago93949887n/a
Financial servicesForter928910086100
Financial servicesblindpay.com901009085n/a
Local and multi-location businessesmews.com77797974n/a
Local and multi-location businessesclaytonfarms.com75867371n/a
Local and multi-location businessesStarbucks74796082n/a

Payments reads n/a where Ora counted no payment checks as applying to the site. Each site name links to its report on Ora.

What to take from it

  • These eight checks were chosen because a leader can read them without a developer: readable prices, real about and contact pages, a guide file for AI readers and a robots.txt that lets AI search in. Protocol checks separate the leaders too: 91 percent of the 22 leaders to which it applied earn full credit for OAuth 2.0 support, against 13.7 percent of all scans, and your web team reads those in the report.
  • Start with the ten decisions that govern those, then give your web team the failed checks from your own scan.
  • Your own sector's leaders and median are on the sector guide; the side by side page has all eight.

Sources

  1. Ora leaderboard API (GET /api/leaderboard) (ora.ai/api/leaderboard), read 5 Nov 2026. Vendor claim.
  2. Ora stats API (GET /api/stats) (ora.ai/api/stats), read 5 Nov 2026. Vendor claim.
  3. Ora check catalogue API (ora.ai/api/checks), read 5 Nov 2026. Vendor claim.
  4. Ora llms.txt (ora.ai/llms.txt), read 5 Nov 2026. Vendor claim.
  5. Ora report for apparel.monster (ora.ai/score/apparel.monster), read 5 Nov 2026. Vendor claim.
  6. Ora report for trychannel3.com (ora.ai/score/trychannel3.com), read 5 Nov 2026. Vendor claim.
  7. Ora report for anakin.io (ora.ai/score/anakin.io), read 5 Nov 2026. Vendor claim.
  8. Ora report for riu.com (ora.ai/score/riu.com), read 5 Nov 2026. Vendor claim.
  9. Ora report for skyscanner.net (ora.ai/score/skyscanner.net), read 5 Nov 2026. Vendor claim.
  10. Ora report for kayak.com (ora.ai/score/kayak.com), read 5 Nov 2026. Vendor claim.
  11. Ora report for magichour.ai (ora.ai/score/magichour.ai), read 5 Nov 2026. Vendor claim.
  12. Ora report for beehiiv.com (ora.ai/score/beehiiv.com), read 5 Nov 2026. Vendor claim.
  13. Ora report for zoominfo.com (ora.ai/score/zoominfo.com), read 5 Nov 2026. Vendor claim.
  14. Ora report for getcargo.ai (ora.ai/score/getcargo.ai), read 5 Nov 2026. Vendor claim.
  15. Ora report for youspot.com (ora.ai/score/youspot.com), read 5 Nov 2026. Vendor claim.
  16. Ora report for primitive.dev (ora.ai/score/primitive.dev), read 5 Nov 2026. Vendor claim.
  17. Ora report for frase.io (ora.ai/score/frase.io), read 5 Nov 2026. Vendor claim.
  18. Ora report for lusha.com (ora.ai/score/lusha.com), read 5 Nov 2026. Vendor claim.
  19. Ora report for bluevine.com (ora.ai/score/bluevine.com), read 5 Nov 2026. Vendor claim.
  20. Ora report for overdrive.health (ora.ai/score/overdrive.health), read 5 Nov 2026. Vendor claim.
  21. Ora report for avironactive.com (ora.ai/score/avironactive.com), read 5 Nov 2026. Vendor claim.
  22. Ora report for syntra.com (ora.ai/score/syntra.com), read 5 Nov 2026. Vendor claim.
  23. Ora report for getlago.com (ora.ai/score/getlago.com), read 5 Nov 2026. Vendor claim.
  24. Ora report for forter.com (ora.ai/score/forter.com), read 5 Nov 2026. Vendor claim.
  25. Ora report for blindpay.com (ora.ai/score/blindpay.com), read 5 Nov 2026. Vendor claim.
  26. Ora report for mews.com (ora.ai/score/mews.com), read 5 Nov 2026. Vendor claim.
  27. Ora report for claytonfarms.com (ora.ai/score/claytonfarms.com), read 5 Nov 2026. Vendor claim.
  28. Ora report for starbucks.com (ora.ai/score/starbucks.com), read 5 Nov 2026. Vendor claim.

Last reviewed