What the sector leaders pass that most sites do not
In short
The 24 highest-scoring sites in eight sectors on Ora's leaderboard, read on 5 November 2026, earn full credit far more often than the typical scanned site: 82 percent of them for readable pricing against 23.2 percent of all scans, and 79 percent against 29.4 for real about, contact and privacy pages.
Eight checks where the leaders stand apart
| Check | What it tests | Leaders | All scans |
|---|---|---|---|
| Pricing info accessible | Prices are discoverable and readable on the site. | 82 percent of 22 | 23.2 percent of 141,695 |
| Trust anchor pages | About, contact and privacy pages with real content. | 79 percent of 24 | 29.4 percent of 141,695 |
| llms.txt exists | A guide file for AI readers at /llms.txt. | 100 percent of 22 | 42.8 percent of 141,695 |
| llms.txt links resolve | The links inside that file work. | 100 percent of 22 | 29.1 percent of 139,671 |
| robots.txt AI crawler policy | robots.txt lets AI search crawlers read public pages. | 100 percent of 24 | 59.1 percent of 139,630 |
| Brand name discoverability | Your domain is in the top results for your brand and product. | 88 percent of 24 | 41.7 percent of 143,161 |
| JSON-LD structured data | The home page states in machine terms what the business is. | 79 percent of 24 | 33.5 percent of 141,695 |
| Organization schema completeness | Contact and address details sit in the structured data. | 58 percent of 24 | 13.9 percent of 141,695 |
Both shares count full credit only, and leave out scans where the check did not apply. The leaders were picked for their score, so the gap shows what high scorers share, not what causes a high score. Ora's Community category holds 126,957 of the 132,085 ranked companies, so the all-scans column describes the typical scanned site, not a sector peer.
The leaders and their four layers
| Sector | Site | Score | Discovery | Access | Usability | Payments |
|---|---|---|---|---|---|---|
| Ecommerce and retail | apparel.monster | 98 | 89 | 100 | 100 | 100 |
| Ecommerce and retail | trychannel3.com | 92 | 93 | 92 | 89 | 100 |
| Ecommerce and retail | anakin.io | 88 | 92 | 92 | 84 | n/a |
| Bookings, travel and hospitality | RIU | 72 | 93 | 77 | 57 | n/a |
| Bookings, travel and hospitality | Skyscanner | 62 | 89 | 56 | 53 | n/a |
| Bookings, travel and hospitality | Kayak | 61 | 93 | 73 | 37 | n/a |
| Publishers and media | magichour.ai | 89 | 80 | 97 | 87 | n/a |
| Publishers and media | beehiiv.com | 88 | 84 | 94 | 86 | n/a |
| Publishers and media | ZoomInfo | 78 | 89 | 87 | 66 | n/a |
| SaaS and B2B software | getcargo.ai | 98 | 94 | 100 | 98 | n/a |
| SaaS and B2B software | YouSpot | 98 | 95 | 99 | 99 | 100 |
| SaaS and B2B software | Primitive | 96 | 86 | 99 | 98 | 100 |
| Professional and B2B services | frase.io | 89 | 93 | 94 | 83 | n/a |
| Professional and B2B services | lusha.com | 86 | 89 | 88 | 84 | n/a |
| Professional and B2B services | bluevine.com | 81 | 91 | 81 | 75 | n/a |
| Healthcare and clinics | overdrive.health | 80 | 86 | 77 | 79 | n/a |
| Healthcare and clinics | avironactive.com | 79 | 83 | 93 | 65 | n/a |
| Healthcare and clinics | syntra.com | 77 | 86 | 76 | 73 | n/a |
| Financial services | Lago | 93 | 94 | 98 | 87 | n/a |
| Financial services | Forter | 92 | 89 | 100 | 86 | 100 |
| Financial services | blindpay.com | 90 | 100 | 90 | 85 | n/a |
| Local and multi-location businesses | mews.com | 77 | 79 | 79 | 74 | n/a |
| Local and multi-location businesses | claytonfarms.com | 75 | 86 | 73 | 71 | n/a |
| Local and multi-location businesses | Starbucks | 74 | 79 | 60 | 82 | n/a |
Payments reads n/a where Ora counted no payment checks as applying to the site. Each site name links to its report on Ora.
What to take from it
- These eight checks were chosen because a leader can read them without a developer: readable prices, real about and contact pages, a guide file for AI readers and a robots.txt that lets AI search in. Protocol checks separate the leaders too: 91 percent of the 22 leaders to which it applied earn full credit for OAuth 2.0 support, against 13.7 percent of all scans, and your web team reads those in the report.
- Start with the ten decisions that govern those, then give your web team the failed checks from your own scan.
- Your own sector's leaders and median are on the sector guide; the side by side page has all eight.
Sources
- Ora leaderboard API (GET /api/leaderboard) (ora.ai/api/leaderboard), read 5 Nov 2026. Vendor claim.
- Ora stats API (GET /api/stats) (ora.ai/api/stats), read 5 Nov 2026. Vendor claim.
- Ora check catalogue API (ora.ai/api/checks), read 5 Nov 2026. Vendor claim.
- Ora llms.txt (ora.ai/llms.txt), read 5 Nov 2026. Vendor claim.
- Ora report for apparel.monster (ora.ai/score/apparel.monster), read 5 Nov 2026. Vendor claim.
- Ora report for trychannel3.com (ora.ai/score/trychannel3.com), read 5 Nov 2026. Vendor claim.
- Ora report for anakin.io (ora.ai/score/anakin.io), read 5 Nov 2026. Vendor claim.
- Ora report for riu.com (ora.ai/score/riu.com), read 5 Nov 2026. Vendor claim.
- Ora report for skyscanner.net (ora.ai/score/skyscanner.net), read 5 Nov 2026. Vendor claim.
- Ora report for kayak.com (ora.ai/score/kayak.com), read 5 Nov 2026. Vendor claim.
- Ora report for magichour.ai (ora.ai/score/magichour.ai), read 5 Nov 2026. Vendor claim.
- Ora report for beehiiv.com (ora.ai/score/beehiiv.com), read 5 Nov 2026. Vendor claim.
- Ora report for zoominfo.com (ora.ai/score/zoominfo.com), read 5 Nov 2026. Vendor claim.
- Ora report for getcargo.ai (ora.ai/score/getcargo.ai), read 5 Nov 2026. Vendor claim.
- Ora report for youspot.com (ora.ai/score/youspot.com), read 5 Nov 2026. Vendor claim.
- Ora report for primitive.dev (ora.ai/score/primitive.dev), read 5 Nov 2026. Vendor claim.
- Ora report for frase.io (ora.ai/score/frase.io), read 5 Nov 2026. Vendor claim.
- Ora report for lusha.com (ora.ai/score/lusha.com), read 5 Nov 2026. Vendor claim.
- Ora report for bluevine.com (ora.ai/score/bluevine.com), read 5 Nov 2026. Vendor claim.
- Ora report for overdrive.health (ora.ai/score/overdrive.health), read 5 Nov 2026. Vendor claim.
- Ora report for avironactive.com (ora.ai/score/avironactive.com), read 5 Nov 2026. Vendor claim.
- Ora report for syntra.com (ora.ai/score/syntra.com), read 5 Nov 2026. Vendor claim.
- Ora report for getlago.com (ora.ai/score/getlago.com), read 5 Nov 2026. Vendor claim.
- Ora report for forter.com (ora.ai/score/forter.com), read 5 Nov 2026. Vendor claim.
- Ora report for blindpay.com (ora.ai/score/blindpay.com), read 5 Nov 2026. Vendor claim.
- Ora report for mews.com (ora.ai/score/mews.com), read 5 Nov 2026. Vendor claim.
- Ora report for claytonfarms.com (ora.ai/score/claytonfarms.com), read 5 Nov 2026. Vendor claim.
- Ora report for starbucks.com (ora.ai/score/starbucks.com), read 5 Nov 2026. Vendor claim.
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