HubSpot AI Search Grader and HubSpot AEO: what it does and what it costs
In short
HubSpot's AI Search Grader is a free one-time check, with no account needed, that asks ChatGPT, Perplexity and Gemini how they describe a brand and scores the answers out of 100. It does not look at the brand's website. Continuous tracking is a separate product, HubSpot AEO.
At a glance
- What it is
- HubSpot's free one-time check of how ChatGPT, Perplexity and Gemini describe a brand from their training data, scored out of 100, with paid HubSpot AEO for continuous tracking.
- Operator
- HubSpot
- Homepage
- hubspot.com
- Homepage check
- HTTP 200 on 5 November 2026
- Last read
- 5 November 2026
What it does for your business
- Read 5 Nov 2026
HubSpot's AI Search Grader page says the grader is a free, one-time check of what ChatGPT, Perplexity and Gemini say about a brand based on their training data, with no account required.
- Read 5 Nov 2026
HubSpot's AI Search Grader scores a brand out of 100 across five dimensions: sentiment up to 40 points, presence quality 20, brand recognition 20, share of voice 10 and market competition 10.
- Read 5 Nov 2026
HubSpot's AI Search Grader page says the tool sends the brand's information to ChatGPT, Perplexity and Gemini and asks each model how it characterises the brand.
- Read 5 Nov 2026
HubSpot's AI Search Grader page says share of voice is estimated as the brand's percentage of category voice plus a rank bonus at the time of the analysis.
- Read 5 Nov 2026
HubSpot's AI Search Grader page points to HubSpot AEO for continuous monitoring of a brand across ChatGPT, Perplexity and Gemini.
- Read 5 Nov 2026
HubSpot's AI Search Grader page says negative sentiment can come from limitations or customer frustrations that appear in AI training data.
Products and plans
| Product | What it is | Price | As of | Source |
|---|---|---|---|---|
| AI Search Grader | Free one-time brand perception check across three AI models. | Free, 0 USD. No account required. | 5 Nov 2026 | AI Search Grader (HubSpot) |
| HubSpot AEO | Continuous tracking of brand mentions in ChatGPT, Perplexity and Gemini. | No price recorded | 5 Nov 2026 | None |
The site's own checks
| Check | Domain | Result | Date | Method | Source |
|---|---|---|---|---|---|
| Cloudflare isitagentready.com keyless scan | hubspot.com | 20 of 100, L1 Basic Web Presence, 3 of 15 counted checks passed | Run 5 Nov 2026 | POST https://isitagentready.com/api/scan, default All Checks profile, score = passed / counted x 100 | Source |
| Ora cached score | hubspot.com | 72 of 100, grade B | Scanned 3 Nov 2026, read 5 Nov 2026 | GET /api/score (cached) | Source |
What it does not do
- HubSpot's AI Search Grader does not look at the brand's website; it asks the AI models what they say from training data.
- The grader does not track changes over time; HubSpot sends that to its paid AEO product.
Related pages on this site
Sources
- AI Search Grader (HubSpot) (hubspot.com/ai-search-grader), read 5 Nov 2026.
- Is Your Site Agent-Ready? (Cloudflare, isitagentready.com) (isitagentready.com), read 5 Nov 2026.
- Ora cached score for hubspot.com (ora.ai/api/score/hubspot.com), read 5 Nov 2026.
Last reviewed