Meta Muse: what it does and what it costs
In short
Meta's Muse is a personal agent that opens its own browser to fill forms, book and buy for a person, and pays through Link by Stripe. It is free for most uses, with subscriptions for heavier use at prices Meta has not stated. Its fetcher for user requests may bypass robots.txt.
At a glance
- What it is
- Meta's personal agent opens its own browser to fill forms, book and buy for a user, pays through Link by Stripe, and reaches sites through a fetcher that may bypass robots.txt.
- Type
- Agent surface
- Operator
- Meta
- Homepage
- muse.ai
- Homepage check
- Not requested on 5 November 2026: robots.txt disallows the page for this client
- Last read
- 5 November 2026
What it does for your business
- 8 Sep 2026
Meta says Muse can open a browser, fill out forms and negotiate on a person's behalf, and keeps working after the app is closed.
- 8 Sep 2026
Meta says Muse checks out with Link built by Stripe, whose agent wallet generates a one-time-use card so the buyer's real card details stay hidden.
- 8 Sep 2026
Meta says Muse is the first AI agent covered by Link's purchase protections, which include no-fee returns and a return guarantee on eligible purchases.
- 8 Sep 2026
Meta says Shop Pay is coming to Muse as another way to pay, along with 1Password support.
- 8 Sep 2026
Meta says Muse is free for most of what people need, with subscription plans for heavier use.
- 8 Sep 2026
Meta says Muse is rolling out in the US on iOS, Android and muse.ai, with AI glasses to follow.
Detail for your web team
| Read | Fact | Source |
|---|---|---|
| 5 Nov 2026 | Meta's crawler docs say allowing Meta-WebIndexer in robots.txt helps Meta cite and link a site's content in Meta AI responses. | Meta web crawlers (Meta for Developers) |
| 5 Nov 2026 | Meta's crawler docs say Meta-ExternalAgent crawls the web for uses such as training foundation AI models. | Meta web crawlers (Meta for Developers) |
| 5 Nov 2026 | Meta's crawler docs say Meta-ExternalFetcher fetches links at a user's request, including helping AI navigate websites to complete tasks, and may bypass robots.txt. | Meta web crawlers (Meta for Developers) |
| 5 Nov 2026 | Meta's crawler docs say Meta reads robots.txt rather than non-standard formats such as NoAI tags, and that changes can take up to 24 hours. | Meta web crawlers (Meta for Developers) |
Products and plans
| Product | What it is | Price | As of | Source |
|---|---|---|---|---|
| Muse | Personal agent in the Muse app, WhatsApp and muse.ai that browses, books and buys with user approval. | Free tier with subscriptions, 0 USD. Subscription prices not stated in the launch post. | 8 Sep 2026 | Introducing Muse: personal AI agent (Meta newsroom) |
Standards it states
| Standard | Status | What the page says | Source |
|---|---|---|---|
| AI bot rules in robots.txt | Partial | Meta publishes separate tokens for indexing, training and user fetches; the user fetcher may bypass robots.txt. | Meta web crawlers (Meta for Developers) |
The site's own checks
| Check | Domain | Result | Date | Method | Source |
|---|---|---|---|---|---|
| Cloudflare isitagentready.com keyless scan | muse.ai | 25 of 100, L1 Basic Web Presence, 4 of 16 counted checks passed | Run 5 Nov 2026 | POST https://isitagentready.com/api/scan, default All Checks profile, score = passed / counted x 100 | Source |
| Ora cached score | muse.ai | 63 of 100, grade C | Scanned 31 Oct 2026, read 5 Nov 2026 | GET /api/score (cached) | Source |
What it does not do
- Meta does not promise that robots.txt keeps Muse's user-requested fetches out; its docs say Meta-ExternalFetcher may bypass it.
- Meta does not honour NoAI meta tags as a crawler control; its docs point to robots.txt instead.
Related pages on this site
Sources
- Meta: Introducing Muse (8 Sep 2026) (about.fb.com/news/2026/09/introducing-muse-personal-ai-agent), read 5 Nov 2026. Vendor claim.
- Meta web crawlers (Meta for Developers) (developers.facebook.com/documentation/sharing/webmasters/web-crawlers), read 5 Nov 2026.
- Is Your Site Agent-Ready? (Cloudflare, isitagentready.com) (isitagentready.com), read 5 Nov 2026.
- Ora cached score for muse.ai (ora.ai/api/score/muse.ai), read 5 Nov 2026.
Last reviewed