What is a good agent readiness score?

The grade bands and where companies fall

Most of the weight sits in the middle: 72.1 percent of ranked companies grade C or D. Only 784 grade A or better.

Where a typical site loses points

By the layer averages, Discovery averages 35 percent, Access averages 44 percent, Usability averages 38 percent, and Payments 4.6 percent. Payments matters little to a site that sells nothing and a lot to one that does.

One caution on the average of 44: Ora's Community category holds 126,957 of the 132,085 ranked companies, so the all-sites figures describe a typical scanned site more than a business like yours. The sector medians on how competitors in your sector score are the fairer comparison.

What to aim for

• Above the median for your sector. Across the 3,453 sites on Ora's leaderboard the median was 54; the median for each of your sector's categories is on the sector guide.
• No layer near zero. A strong total can hide a layer of Usability or Access that agents hit first.
• B, which Ora labels Competitive and starts at 70, as the first target for a site that sells or books online. About 1 in 14 ranked companies had reached it.
• A score that holds after each release, rescanned by your team.

Ora says the same scan run twice converges within a couple of points, so read a move of one or two points as noise. The self-check level measures your decisions; a score measures your public pages, and you want both to rise.

• Confirm your self-check with a scanThe four layers and what to do with the result.
• Agent readiness by industry categoryMedian scores for all 26 categories on Ora's leaderboard.